RECORD EXPERIENCES
Give people a record to rally around.
A Record Experience turns World Record Mindset™ into a shared pursuit.
Together, we identify a meaningful record, prepare for the attempt, and create an experience that gives people a clear target to work toward — whether that means pursuing an official world record or creating a record unique to your organization.
THE EXPERIENCE
A finite target can create something much bigger.
A record gives people something specific to pursue. There is a target, a challenge and a moment when everyone finds out what happened.
But the value isn’t limited to whether the record is broken.
The pursuit creates opportunities for communication, creativity, resilience and teamwork. Progress builds belief, and the attempt gives people a shared experience they can remember long after the result is known.
The record creates the moment.
What happens on the way creates the experience.
CHOOSE THE RECORD
One experience. Two ways to define the target.
The right record depends on what your organization wants to achieve, who you want to involve, and what would make the challenge meaningful.
01
OFFICIAL WORLD RECORD
Pursue a recognized world record.
Identify an appropriate record title and build an experience around preparing for and attempting it within the required guidelines.
BEST FOR
Organizations looking for a highly visible shared challenge with an externally defined target.
02
INTERNAL RECORD
Create a record that matters to your organization.
Create a record unique to something meaningful to your people, culture, event or business.
BEST FOR
Organizations that want greater flexibility in what they measure, who participates and how the record connects to their goals.
The best record isn’t necessarily the biggest one.
It’s the one worth pursuing together.
THE PROCESS
From idea to attempt.
Every Record Experience is different, but the process follows the same basic path.
01 — DISCOVER
Find the right opportunity.
Understand what you want the experience to create.
02 — DEFINE
Choose the record.
Identify a target worth pursuing together.
03 — PREPARE
Build toward the attempt.
Turn the target into a shared pursuit.
04 — ATTEMPT
Create the moment.
Bring people together and see what happens.
The attempt is finite.
What people learn through the pursuit doesn’t have to be.
RECORDS IN PRACTICE
I’ve helped other people pursue records too.
From individual athletes to hundreds of students attempting one record together, these experiences have helped shape the approach behind Record Experiences.
Organizational Record Attempt
Monroe Elementary
Hundreds of students came together around a Guinness World Records attempt, giving me an early look at the preparation and coordination required for a large-scale shared record experience.
Adaptive World Record
Theo
Breaking barriers — and world records.
I helped Theo prepare for his first world record attempt, which grew into multiple records supported by his school and community.
Coached Record Attempt
Ashley
Six records. One shared attempt.
Ashley and I trained together for a series of inline skating records and ultimately set six Guinness World Records between us.
YOUR NEXT RECORD
What could your next record be?
Whether it’s a world record, an organizational record or a personal best, the first step is identifying a target worth changing for.