Every world record starts with a personal best.

EXPLORE THE FRAMEWORK ↓

A record is only the beginning.

01

THE TARGET

THE GOLDILOCKS RECORD™


What are we trying to grow, improve, increase or change?

Choose a target that is hard enough to require growth, but possible enough to create belief and action.

02

THE STRATEGY

THE PERSONAL BEST FRAMEWORK™


How do we prepare to do something we can’t do yet?

Use personal bests to make progress visible and build belief on the way toward a difficult target.

03

THE CULTURE

THE INFINITE GAME


What happens after the attempt?

The record gives people a finite target. The Infinite Game is what continues after it — building habits, skills and a culture of ongoing improvement.

The finite game gives people something to achieve.
The infinite game gives them someone to become.


CREATE THE OPPORTUNITY

The record creates the opportunity.

A difficult target does more than give people something to achieve. It creates situations where they have to practise the things organizations often say they value.

Resilience. Creativity. Teamwork. Patience. Communication. Adjustment.

Those behaviours become real when people have an opportunity to use them.


The record is what people attempt.
The opportunity is what transforms them.

Bring World Record Mindset into your organization.

01 – KEYNOTE

The Goldilocks Record™

02 – RECORD EXPERIENCES

Turn the mindset into a shared pursuit.

OFFICIAL WORLD RECORD
INTERNAL RECORD

What could your next record be?